The full picture behind the case studies, what I've actually owned and decided at each stage, and the specific things I'm strong at. This is the deeper version of what the homepage summarises.
What I actually do, across strategy, systems, and delivery.
Role by role, what I owned, not just the title I held.
Promoted from Principal Designer in November 2024. Own UX architecture for iGOT Karmayogi and lead the Design Centre of Excellence for Tarento's Build business unit. Own the design decisions across 100+ workflows on the platform, and proposed and won the iGOT 3.0 revamp as an expanded, multi-year engagement. Built HMHT, a method for AI-first design now used across 7+ engagements and internal accelerators. Set design standards, career frameworks, and design training for the practice, introduced a Design Excellence Checklist now in use on the team's projects, built an AI-assisted project-level design system for iGOT, direct a mid-to-senior design team of 8 (20+ designers led to date), and run the internship program end to end, with 2 interns converted to full-time hires and more in mentorship.
Structured complex problem spaces into scalable UX solutions across 50+ workflows on iGOT Karmayogi, alongside numerous other projects ranging from large-scale platforms to smaller, quick-turnaround engagements. Led full product ideation and design for Ashok Leyland's Engage intranet, delivered in 6 months, leading Ashok Leyland to commission a second, AI-first refresh phase. Established foundational design patterns that later evolved into Tarento's design system.
Conducted UX research across iGOT's user base to diagnose mismatches between the platform's original architecture and users' mental models, findings that directly shaped the iGOT 2.0 transformation. Designed end-to-end service experiences across Aadhaar Seva Kendra, mAadhaar, and Project Anuvaad, later deployed as SUVAS for the Supreme Court of India and adopted by the Supreme Court of Bangladesh as Amar Vasha.
Led a team of designers delivering end-to-end UX solutions across web and mobile platforms. Established design guidelines and reusable patterns adopted across multiple project teams.
Designed mobile applications and kiosk-based systems, including a large-scale digital wayfinding program. Led UX for real-world interactive kiosk and mobile systems, and contributed to Tarento's organisational branding and visual identity work, the start of a craft practice that's continued since, through branding and logo work for Tarento itself, CimpliFive, and most recently Brownloop.
The rest of the record.